Archive category "Learning to work"

Content Evolution

Sergey Grebennikov | 04/08/2008 @ My thoughts и Learning to work

Have you read an article in a magazine or newspaper today? Maybe you watched a video clip on the Internet or got acquainted with new photos of your favorite place in a remote corner of another country?
Now try to remember what you spent less time and get the most information. The world is changing, and with it the provision of information. A couple of years ago we [...]

Ability to refuse

Sergey Grebennikov | 11/29/2007 @ Learning to work

Do you refuse to reporters and partners?

At major events and, most importantly, significant, an enormous number of journalists are trying to be accredited, not necessarily even working in specialized publications. To invite only those who need (write on the subject of the event), in the terms of accreditation usually indicate how many people will be allowed from each publication. As a rule, it is 1-2 people. Not always, of course, understand. It comes in [...]

Your salvation - a fax

Sergey Grebennikov | 11.24.2007 @ Learning to work и About PR

Fax! Do you often use fax in your work to send some messages, letters and other documents? In my work I rarely resort to using fax. But its use is always fairly accurate.
Fax - this is not a general e-mail, in which filtering valuable information is simply unrealistic. The sheet is not very good quality, sometimes with distorted letters necessarily […]

Paid search: analysis of services

Sergey Grebennikov | 11/19/2007 @ Learning to work и About PR

Not so long ago, a colleague wrote material about monitoring systems, about so-called electronic libraries. It turned out very useful. The full version is published in the journal “Advisor”, but I will allow you to share the main conclusions today.
Probably today it is not necessary to explain why some companies offer for rubles (sometimes cu) to use information. If nevertheless it is necessary, then it is ready to explain in comments.
So, […]

Hide away ... your base of journalists

Sergey Grebennikov | 10.21.2007 @ Learning to work и About PR

A few years ago it was possible that the contact information of a journalist was difficult to find. There were cases that even colleagues in the workshop (familiar PR specialists) did not give the email address of one or another media representative, considering this to be important strategic information.
I myself have not always shared this useful information, considering it to be the property of the company's PR department, […]

Accurate Media Studies

Sergey Grebennikov | 09/03/2007 @ Learning to work и Bug work

Last Saturday, I felt hurt for my profession, or rather its component. Who does not know, I study on the social policy, so I am familiar with sociology not by hearsay. We were always told that in any studies there is a certain percentage of error. But without this you can not do anywhere.
What is it actually about? The other day, a girl rang the door (like this [...]

Banning about the advertisement

Sergey Grebennikov | 08/29/2007 @ Learning to work

Stumbled upon an interesting statement this morning by Banning, the head of AT & T. Speech refers to 1923. He speaks about advertising texts.
“Imagine that your text is the background of the picture, which serves as an appropriate background for the illustration ... The picture, along with the inscription, should take the reader deep into the text, otherwise it will be a waste of his efforts; and then already [...]

When the article has two authors

Sergey Grebennikov | 08.27.2007 @ Learning to work и Personal

H. colleagues and blog readers!

Today I received a proposal to write an article on a very interesting and relevant issues (especially for PR people) in collaboration. I admit honestly, I never wrote this way (together). Needless to say, I didn’t write any books either, I hope that this is a temporary phenomenon, and there is a beautiful future ahead ;-)
This time the article is descriptive, so [...]

Different networks create connections

Sergey Grebennikov | 08.08.2007 @ Learning to work

Now I am actively engaged in studying the formation and development of the information society, and as a result, I have to read a lot of literature on this subject. I also recently began to register more and more often in various social networks. I think it is not necessary to clarify how soc. networks and the information society, which almost completely swallowed the modern world.
The consequence of this (registration in social networks) [...]

How to deal with letters?

Sergey Grebennikov | 08.08.2007 @ Learning to work

Every day I, as well as you, receive many e-mails with various offers, invitations and the like. I do not consider spam now, it immediately goes to the online shopping cart. But often I myself send important letters to large companies with offers of cooperation, journalists, partners, etc., people with whom I have to communicate, like at work, […]