Archive May, 2008

Says only one

Sergey Grebennikov | 05/19/2008 @ Learning to work

What should the press service do when there is a lot of media interest in the company? First of all, clearly identify the "talking heads" who can comment on certain events taking place in the company or sphere.
Easy to say, but harder to implement. I still can not understand how to politely tell someone to keep his mouth shut? Is it necessary at all [...]

Ups without drops

Sergey Grebennikov | 05/15/2008 @ Review of prof. literature

There are books, the release of which you really expect. This was the book of Inna Alekseeva and Tatyana Gulyaeva about PR top-managers “PR of high flight”.
Literally before the May holidays, the book came out, and a few days ago I bought it. Already read.
There are a few moments in the book that are really expensive. In general, the book is written in a manner: read and act, because the authors are completely [...]