Archive October, 2007

Hide away ... your base of journalists

Sergey Grebennikov | 10.21.2007 @ Learning to work и About PR

A few years ago it was possible that the contact information of a journalist was difficult to find. There were cases that even colleagues in the workshop (familiar PR specialists) did not give the email address of one or another media representative, considering this to be important strategic information.
I myself have not always shared this useful information, considering it to be the property of the company's PR department, […]

About the importance and reliability

Sergey Grebennikov | 10/19/2007 @ Marketing

Some time ago I changed my hosting provider. The guys worked poorly, despite the fact that they were very, very positive feedback.
I switched to Masterhost, because now we have all the servers in our company. I decided to follow the already proven option. But yesterday I was disappointed in the new guys. They transported their data center, but [...]

It was a matter of online media.

Sergey Grebennikov | 10/17/2007 @ PR Events и the Internet

Yesterday, I mean, on October 16, 2007, for the first time in Russia, an i-SMI conference was held, devoted exclusively to online media. The organizers were ROCIT and MediaSoyuz, with the support of the Federal Agency for Press and Mass Communications.
Like all events held by ROCIT, i-SMI was not an exception and participation in it was free, which allowed to gather a large number of listeners versed in […]

She was supposed to be a sequel

Sergey Grebennikov | 10/11/2007 @ Review of prof. literature

Yesterday I looked through the book by Andrei Mamontov “Practical PR. How to become a good PR-manager. Version 2.0 “. In the preface, the author immediately speaks to whom his work is directed (above all, beginners in public relations) and that the book is essentially an augmented version of the famous “100% PR.”
Probably, if I had not worked in the field of public relations, I took a lot of things for granted [...]

My press office or your PR department

Sergey Grebennikov | 05.10.2007 @ About PR

Somehow inspired after yesterday's meeting. On the way home I thought, and what are the functions of the PR department and the press service? Naturally, I will not remember the book on PR, in which the authors talk about the organization of the press service at the enterprise (who needs it, see Chumikov), and describe the functions of each department - and then they will again accuse me of copying in my […]