Archive June, 2007

Life without plagiarism

Sergey Grebennikov | 06.28.2007 @ Learning to work

When writing various texts, both for work and for myself personally, I used to be afraid that someone else could already say that for me. n it turns out that the same thoughts become plagiarism.
Yesterday, a friend of mine told me about an interesting service called Antiplagiat. “Played” at leisure with this resource, checking your articles, posts, releases and others [...]

Why does the press release fly badly?

Sergey Grebennikov | 06/22/2007 @ Bug work

I am sure that every PR man faced a problem when the news is not distributed in the SMS or publications on the results of the newsletter is too small. At first glance, it may seem that everything was prepared and done correctly: a press release was written / checked / agreed, the text was sent to journalists individually. But there are no publications or almost none. What to do? How to find a way out of the situation? We must learn from [...]

Ask the blogosphere

Sergey Grebennikov | 06/19/2007 @ the Internet

Anton Popov, the author of the blog Blogbook.ru, conducts a survey of the blogosphere specifically for his new book, which is due out in the coming autumn.
The result depends a lot on us. I have already filled out a questionnaire, it takes little time. Recommend.
Answer the survey questions

Blog - the work of the elect

Sergey Grebennikov | 06.14.2007 @ HR и Management

To the conclusion that the blog - the work of the elect came not so long ago. I did not even want to believe that this was true. It all started with the very idea of ​​launching a corporate blog and its implementation. At the request of something to help - received, as a rule, indignation about a stupid (sorry) idea. Fortunately the enthusiasm of a number of colleagues above the negative.
Interest data was obtained in the course of [...]

It happened!

Sergey Grebennikov | 13.06.2007 @ Success

Today a happy event happened for me. Not without my participation :-) the corporate blog of the company in which I work was launched.
What was the most difficult? Probably, to present the creation to all employees of the company, I wanted to see the brilliance in their eyes about the launch of the service, in which they could share their thoughts with a wide circle of readers. After all, the opinion of colleagues is very important. [...]

“Brand Sense” by Martin Lindstrom

Sergey Grebennikov | 06/01/2007 @ Review of prof. literature

The book “The feelings of the brand,” Martin Lindstrom acquired on the recommendation of his friend. On the cover of the book, as always, there are a lot of screaming sayings of “great and not so great” authors about the book, including Philip Kotler himself, who wrote the preface to this edition.
I was surprised that the book captured me from the first pages, each time leafing through the next, I understood that I wanted to read and […]